• Follow us

Internet

Is having an app still a choice for SaaS startups?

As the demand for SaaS mobile App development is rising, you need to modernise your startup. The requirements for modernisation include easy maintenance, low cost, zero space invasions, and freedom from outdated hardware. These are merely the upgrades you need to keep the SaaS business afloat.

However, SaaS startups also gain attractive benefits from this. Your startup can easily expand to the foreign market and stay safe from vicious threats such as data-theft.

Moreover, service delivery automation is also guaranteed at your end. These are some of the reasons that power the high demand for SaaS startups that want to benefit from modernisations like mobile applications and a smooth interface.

Having an app is a great choice for your SaaS startup, so we are going to discuss the potential benefits in our article:

Mobile SaaS

While mobile SaaS is easily taking over the SMBs, there is an increasing need to keep up with this trend. Increased user base and easy deployment are the driving factors for any startup to expand to the mobile apps platform. The criteria above can be well-explained as:

Provision of accessibility

Accessibility lies in the conceptual core of such mobile apps. You should be very keen about the running operating system of your app. It shouldn’t be just an extension of your website, but also a pleasant addition that compliments your site.

This way, you’re targeting an audience that is fonder of switching to a faster platform than plugging in their laptop and waiting for things to load.

So, in the perspective of accessibility, mobile apps are an ideal choice for SaaS startups to move in the right direction.

Easy notifications

Here we’d talk about how mobile apps are cutting your marketing costs. You won’t need to hire staff that has to manually control the service and user ratios. This technology speaks and works for itself. Therefore an integrated sales or CSR platform is an ideal choice for startups that want to progress more under a budget.

You will notice that your communication will increase by sending push notifications. Push notifications work on the desktop too, but they have a better response rate on mobile apps. So an app is also guaranteeing you a high engagement rate. This, in turn, adds to the probability of getting more people to use your service.

Customer acquisition

Increasing users and getting more business are some of the main reasons why you’re running your startup. Your SaaS platform must not, by any means, be a quiet place.

There might be a lesser number of customers visiting your site beyond the office hours, as they switch off their desktops and head home. This clearly means that the desktop/laptop accessibility is influencing the user ratio.

Now when you switch the users to a mobile app, you help them in reaching out to you easily. 89 per cent of users prefer mobile apps over a website.

The satisfaction of having a service based on a device that’s accessible at all times is too good. Users feel better in such cases rather than waiting for the time to use a desktop.

Competitor advantage

There are thousands of SaaS businesses that have been running for a long period. A surprising number of business owners don’t opt for an app. They haven’t switched to mobile apps because of myths and doubts. In this regard, competitors leave a loophole that your startup can easily fill in the earliest of days.

So this is a very golden chance in terms of competitive advantage. The developmental graph will fetch you an increasing user base that wants an app on their phone. So, it will settle your place quite well among the leading startups and get you loyal users for the app.

Features

With a mobile app comes the possibility of adding great features that can automatically build you a loyal user base. If you don’t add exciting features to your app, people can get bored and might end up in uninstalling the app.

Even if the users feel like uninstalling, your SaaS startup should gain their attention again. This can be done by providing useful and thorough features like notifications, reminders, location service features, etc.

The placement and navigation of these features will play a key role in determining the goal you want to achieve. Think of a mobile application as an added extension of your desktop site. Add features that can become a personal assistant for the user.

Don’t just go for it, prepare for it

Keep in mind that if you want to create an app just to keep up with the new trend, then don’t!

Fitting into the startup grind of having an app might seem attractive, but do you need it? If the app you create does not fulfil some basic tasks, there is no use for the app. It will be a lacklustre effort.

For example, if you are a customer service startup, the app should be able to sync with contacts and calendar on your phone. Or if you are a real estate solutions startup, the app should fetch data from your phone to help the user in a customised way. This is how you can add value to the user’s personal life.

Flexibility and adaptation

The digital world is evolving day by day, and so are the trends. If you continue to stick to old trends, you will lose track of new advancements. SaaS businesses require flexibility in terms of adaptation and upgrades.

There will be competitors offering the same thing as you, but as soon as your usability is smooth, you will stand out. Think differently and follow the trends. Content has to be the main driving force in your app.

Make sure you are spending much time in creating new content and fulfilling the expectations of your target audience. The idea of creative content creation seems daunting, but fresh content can do wonders for your app. One of the ideal ways to create content is by listening to customer feedback and incorporating those changes.

Verdict

SaaS companies that are using apps for their startups are increasing day by day. The numerous benefits that are offered by apps can be availed if you deploy them with the help of a skilled mobile app development team. Moreover, you need to be constantly on the lookout for flaws and things that can be made better in the next update.

The high performance and data security requirements can be fulfilled with a good app. If you’re a startup and confused about having an app or not, we’d suggest you go for it and add value to your business.

Mehul Rajput,  CEO and co-founder, MindinventoryImage Credit: Syda Productions / Shutterstock

Read More



Leave A Comment

More News

Latest ITProPortal news

What is ransomware? Everything you need to know 2019-06-18 09:59:40Ransomware: What’s new 18/06 - NEWS - GandCrab ransomware is no more - Victims can now decrypt files, and it seems as new versions won't be com

Samsung tells users to check their smart TV 2019-06-18 08:00:04Security experts are baffled.

GandCrab ransomware is no more 2019-06-18 07:30:10Victims can now decrypt files, and it seems as new versions won't be coming.

Workers are ready to ditch passwords 2019-06-18 07:00:53Needing to remember multiple passwords makes many anxious.

ITIL 4 has finally arrived. Is it enough 2019-06-18 07:00:02Rather than attempting to rewrite the ITSM playbook, the latest iteration of ITIL has instead been packaged as more an expansion on the previous gener

UK data regulator says its own site doesn't 2019-06-18 06:30:55ICO is in the process of urgently updating its website.

Artificial intelligence: The game changer for businesses 2019-06-18 06:30:15Many people are unsure about the relevance of AI in terms of business encounters.

Does consolidation help or hinder the internet? 2019-06-18 06:00:19To understand how a consolidating Internet economy may shape the Internet’s future is to recognise that this trend goes beyond products and serv

US chipmakers are lobbying to reverse Huawei ban 2019-06-18 06:00:15Huawei is not the only one losing out after blacklisting.

Is having an app still a choice for 2019-06-18 05:30:53Having an app is a great choice for your SaaS startup, so we are going to discuss the potential benefits in our article.

Four key considerations on AI enabled IT service 2019-06-18 05:00:20CIOs need clarity about what AI is and is not when it comes to ITSM.

Data literacy – the foundations of business success 2019-06-18 04:30:03Innovation in data technology is helping businesses make better use of the ever-growing volumes of data they generate.

TechRadar: Internet news

Jamaica vs USA live stream: how to watch 2019-07-03 18:41:42Reggae Boyz out to make their third consecutive Gold Cup final as they face the USMNT. Check out our Jamaica vs USA live stream guide for all your wat

Symantec reportedly in Broadcom takeover talks 2019-07-03 17:04:33Broadcom may be looking at Symantec deal following last year's CA Technologies acquisition

Chile vs Peru live stream: how to watch 2019-07-03 16:56:12Who will win the 'Pacific derby' and join Brazil in the 2019 Copa América final? Check out our guide for your Chile vs Peru live stream.

Parallels and Winzip developer Corel acquired 2019-07-03 16:47:45Investment equity firm KKR snaps up Corel less than one year after Parallels deak.

The best VR laptops: these notebooks are ready 2019-07-03 16:24:29Don't have room for a VR gaming PC in the house? Then you're going to need a powerful laptop.

Copa América 2019 live stream: how to watch 2019-07-03 15:51:00The last four in Brazil and a classic encounter beckons. Read our guide for your 2019 Copa América live stream options as we enter the semi-fin

The best gaming monitor 2019: the 10 best 2019-07-03 15:49:44With the best gaming monitors, your games will come alive in ways you can’t even imagine.

The best Chromebooks 2019 2019-07-03 15:33:50We've searched far and wide for the best Chromebooks you can buy, always up to date and thoroughly tested.

The best PC gaming headsets 2019 2019-07-03 15:20:26The best gaming headset brings your game audio to life and won't cramp your ears after long play sessions. Here are the top 15 headsets we've tested

Netherlands vs Sweden live stream: how to watch 2019-07-03 14:58:58It's all or nothing in the second 2019 FIFA Women's World Cup semi-final. Don't miss a kick with our Netherlands vs Sweden live stream guide.

Best gaming laptops 2019: the 10 top gaming 2019-07-03 14:40:15The best gaming laptops you can buy, always up to date with the latest hardware configurations.

Popular cloud storage app hides a rather nasty 2019-07-03 14:35:43Upstream has blocked over 114m suspicious mobile transactions.

ExtremeTech » Internet

SpaceX Lost Contact With 3 Starlink Satellites 2019-07-01 14:32:03Losing three satellites in a matter of weeks doesn't sound great, and indeed, it would be preferable if none of them failed. However, SpaceX CEO Elon

Udemy Class Review: Rocket Engineering and Interstellar Space 2019-07-01 13:02:48Udemy’s Rocket Engineering and Interstellar Space Propulsion course provides a considerable amount of information on both topics crammed into a

Microsoft Adds Tracking Prevention to Latest Chromium Edge 2019-06-28 14:07:34The latest feature to appear in a pre-release build is tracking prevention. You'll have to tinker with the settings to turn it on, but the process sh

How Shipping a Huawei Phone Via FedEx Made 2019-06-26 16:11:42How a Huawei phone and a FedEx delivery turned into an international incident. The post How Shipping a Huawei Phone Via FedEx Made International News

Udemy Class Review: The Foundations of Computer Design 2019-06-26 11:01:13We look at Udemy's The Foundation's Of Computer Design course to see how well it performs its job of teaching the basics of computer design. The pos

Firefox Zero-Day Used to Install Mac Malware 2019-06-21 17:43:28Mozilla issued an emergency Firefox patch earlier this week, citing a dangerous zero-day exploit. Because it believed hackers were exploiting the flaw

‘Reset’ Nest Cams Could Still Send Video to 2019-06-21 08:36:26The Wirecutter confirmed with a Nest Cam that, yes, Wink retains access to the camera after a reset. This is the case even if someone else sets up the

A Rogue Raspberry Pi Let Hackers Into NASA’s 2019-06-20 12:26:28NASA’s Jet Propulsion Laboratory (JPL) works with some of the most advanced technology in the world including Mars rovers and space telescopes.

Mozilla Issues Emergency Zero-Day Firefox Patch 2019-06-19 15:50:22Mozilla advises all Firefox users to update to the latest version of the browser as soon as possible. The company has just become aware of a zero-day

Protect Your Online Privacy With the 5 Best 2019-06-17 12:21:48Investing in a VPN is a smart choice right now, but the options are vast. To help narrow things down a bit, we've rounded up five of our very favorit

People Aren’t Patching for the BlueKeep Windows Exploit, 2019-06-06 13:32:22Now even the NSA is getting worried that the so-called BlueKeep flaw could result in a dangerous worm that spreads across the globe, wreaking havoc on

Microsoft Says Forced Password Resets Don’t Improve Security 2019-06-04 13:07:28For decades, the baseline password practices Microsoft provided to customers suggested forcing employees to change their passwords every 60 days. Acco


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.