• Follow us


Priyanka Chopra Is the New Face of This Under-the-Radar Skincare Brand

Priyanka Chopra Jonas has one burning question for the beauty industry: "Most high-end, luxury products are not made for people of color, so why the hell are we buying creams for 'all skin types'?"

She posed this question when we sat down with her recently to talk about being the first face of her go-to skincare brand, Obagi. She's right: In a few short years, we've seen the much-needed expansion of makeup catered to women of color, but it isn't too often that skincare follows suit.

Chopra, an outspoken advocate for diversity and inclusion, says one of the reasons she trusts Obagi is because, "Each individual product has been tried and tested on all six Fitzpatrick skin types, as opposed to just one particular skin type. That makes you feel included."

The Fitzpatrick Scale she mentions is a numerical classification system that gauges how each skin tone responds to UV light. Dermatologists use it in their offices to determine treatments for patients. Obagi has been using it for the past 30 years to develop its products. It's only now that the brand, which relied on word of mouth recommendations, has now chosen to highlight their efforts with "Skinclusion," their first-ever global advertising campaign starring none other than Chopra.



"It really should make other beauty brands sit up and see that what Obagi has done is revolutionary," Jonas says. "If they have been doing it for 30 years, why is everyone else so far behind?"

Chopra was first drawn to Obagi when she was, believe it or not, experiencing "crazy breakouts" after moving to Los Angeles. After getting her skin analyzed and trying recommendations from Jamie Castle (Obagi's President), and seeing her skin transform before her eyes, she was hooked. And, it isn't just Jonas that has fallen in love with Obagi's products—Alicia Keys, Drew Barrymore, Ayesha Curry, and Sofia Carson have come forward as fans of the brand, too.

Ahead of her new role as Obagi's brand ambassador, Chopra exclusively spoke with ELLE.com about her past struggles with finding skincare that truly worked for her.

What are some challenges that you've had with knowing which products to use on your skin?

That was always confusing for me—I simply couldn't figure out what to use! I would just keep mixing products and trying whatever was advertising better. That's how I got all of my information. And, if it worked for my friends, it must work for me, right? It was all trial and error. That was the biggest hindrance that I had with beauty all of my life.



Why is Obagi a right fit for you?

What first stuck out to me was that Obagi is a brand that my dermatologist would recommend, so there was an immediate faith in that. When they approached me, I had just moved to Los Angeles and my skin was experiencing crazy breakouts. They analyzed my skin and recommended products that worked for me, and it cleared up my skin. I wanted to be associated with the brand because I could turn around and say the products will work with full faith and confidence.

Which products are your favorite?

The Professional-C Serum 10%, Professional-C Suncare, and the Medical Hydrate Facial Moisturizer.

I'm honestly really skeptical about the products I use because my face is my money maker.

When they approached you, what was your initial reaction?

I said that I wanted to test the products before becoming their spokesperson. I'm honestly really skeptical about the products I use because my face is my money maker. Only when I could say "This really made my skin great," is when we came to an agreement of me becoming their ambassador.

What more work do you think has to be done as far as making the beauty industry more inclusive?

It’s easy to remember a time where people couldn't find a compact, powder, or a foundation to match their skin tone. When thinking about how far we've come now, we've gone further, but there are so many parts of the world where you still don't have products, especially skincare, that are made to suit our particular individualities.



What is the main thing that you want people to take away from this campaign?

What I really hope that people take away from this campaign is that skincare can be extremely personal, and that skincare and inclusion are not "aspirational." It doesn't have to be an “all skin types” product with a beautiful bottle that costs hundreds of dollars. It doesn't need to be that.

Shop Obagi Skincare Products

Vitamin C+ Arbutin Brightening Serum

Obagi sephora.com


Vitamin C Eye Brightener

Obagi sephora.com


Vitamin C Suncare Broad Spectrum SPF 30 Sunscreen

Obagi sephora.com


Retinol 0.5 Retexturizing Cream

Obagi sephora.com


Kinetin+ Rejuvenating Serum

Obagi sephora.com


Kinetin+ Hydrating Cream

Obagi Clinical sephora.com


Kinetin+ Rejuvenating Serum

Obagi Clinical sephora.com


Starr Bowenbank Editorial Fellow Starr Bowenbank is an editorial fellow at ELLE.com who writes about all things pertaining to news, pop culture, and entertainment. Read More

Leave A Comment

More News

Women on Business

5 Steps to Create a Successful Email Marketing 2019-05-09 21:25:29Email marketing works, but you can’t start collecting email addresses and sending mass email messages with the expectation that you’ll sud

PR Strategy Session: 6 PR Types to Leverage 2019-05-08 18:01:03When planning a PR campaign, the best place to start is the finish — what do you want to gain from your outreach? What outcome would be the best

Freelancers: Stop Making These 5 Mistakes if You 2019-05-02 20:20:21You escaped the corporate grind and became a freelancer. Congratulations! I know how liberating that can be! The gig economy is thriving and there has

The Most Engaging Way to Market Your Brand 2019-05-01 21:30:23We’re constantly bombarded with messages from marketers, advertisers, and publicists, but how much of it do we actually absorb or gain informati

How to Get Ahead in Your Business Management 2019-04-30 21:12:55Brought to you by Institute of Physics and Engineering in Medicine: A business management career is often challenging to navigate. Knowing how to avoi

Top Tips for Small Business App Development 2019-04-28 08:00:09Brought to you by Netguru: Once the first question for startup businesses was, “Do we need a website?” Now it’s, “When can we

Best Tech Trends for Small Businesses 2019-04-27 11:44:23Brought to you by RetouchMe: Small business must always try to stay current with trends in order to compete with larger companies. As an entrepreneur,

One Thing All Small Business Owners Must Do 2019-04-25 21:45:56Data. It’s the lifeblood of any small business – it can be everything from customer orders to your 5-year plan to expand your business. Wh

3 Financial Concerns Every Breadwinning Woman Should Have 2019-04-24 20:48:26As women continue to push through gender constraints within the workplace, many are breaking through the glass ceiling to reach powerful positions wit

How to Choose the Right Promotional Merchandise to 2019-04-23 20:32:33A well-chosen piece of promotional merchandise can be a great way to reach out to potential customers (and influencers) to make them aware of your bra

Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.